Turning a physical product into a service

Erik Rico and Oscar Llarena, Bat Club USA
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Today I’m talking to two co-founders about this unbelievable service they have created.

It’s a fascinating model solving a very specific pain point for a very specific group of people. I’ll ask them about it all in this interview.

Erik Rico and Oscar Llarena are the founders of Bat Club USA, a subscription service for baseball and softball players.

Erik Rico and Oscar Llarena

Erik Rico and Oscar Llarena

Bat Club USA

Erik Rico and Oscar Llarena are the founder of Bat Club USA, a subscription service for baseball and softball players.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And I am now in Austin, Texas, like everyone else from San Francisco. I moved out of the city.

Oscar: yeah. Sounds about right.

Andrew: yeah,

Oscar: I am a local here in Austin and I can tell you that is a fact

Andrew: I still don’t know. Now that I’m here, I don’t know why we’re all moving here, but we can talk about that within this interview. That is

Erik: the breakfast tacos, Andrew it’s the breakfast tacos and barbecue.

Yeah. Yep. That’s about it.

Andrew: So the barbecue is not their breakfast tacos yet.

Erik: Sorry.

Andrew: other thing. I really like the people here. I haven’t yet gotten to see them because we’ve only been here for a couple of days, but I do like the people, frankly, there are a lot...

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