Basecamp: How To Build Product People Love (And Love Paying For) – with Jason Fried

Jason Fried, 37signals, Customer Acquisition, SaaS (software as a service), System

Do you want to build products that people love? Jason Fried of 37signals did it multiple times, most recently with the relaunch of Basecamp, the project management web app. So I invited him to teach how he did it.

And since he’s known for urging entrepreneurs to charge for their products, I hit him up for some answers to questions that many of you in the audience told me you’re wrestling with.

Jason’s a repeat Mixergy guest who always brings the goods, so do yourself a favor and hit the play button now.

Jason Fried

37signals

Jason Fried is the co-founder of 37signals, a company that builds web-based productivity tools. Their simple but powerful products include Basecamp, the project management and collaboration tool.

 

Andrew: Coming up, do you want to build products that people love? Today’s

guest did it. I’m going to ask him to tell us his process so that you can

do it, too. Also, are you charging your users? Well, I have a stack of

questions for Mixergy fans who want to know how to improve their sales

process. Today’s guest agreed to answer them. We’ll go through them so that

you and I can both learn. Finally, a Mixergy Premium member says that I

gave him money that he didn’t want. I’ll talk about that towards the end of

the program. All that and so much more coming up.

First, three messages. Who’s the lawyer that founders in the Mixergy

audience trust? Scott Edward Walker of Walker Corporate Law. Have you seen

what Chris Pritchard [SP], posted on my Facebook page? His new company’s

incorporation pages that Scott Edward Walker helped him get. Scott...

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