Solving the e-commerce problem for alcoholic beverage brands

Adi Pal, Barcart

My guest today has found a way to solve a very frustrating problem: buying alcohol online. It’s frustrating for consumers who can order basically anything else with one click and it’s frustrating for creators who have to use old channels to sell their products.

Adi Pal is the founder of Barcart, which allows you to sell alcohol directly from your existing website, and leverage our proprietary purchase data to reach targeted shoppers in your product category.

I invited him here to find out how he did it.

Adi Pal

Barcart

Adi Pal is the founder of Barcart, which allows you to sell alcohol directly from your existing website, and leverage our proprietary purchase data to reach targeted shoppers in your product category.

Andrew: I feel like every one of these podcast episodes, I say that I’m in Austin, Texas, and I am, Hey everyone. I’m Andrew. I’m the founder of Mixergy. Yes, I am in Austin, Texas. And here’s why it’s relevant in this interview. This is a state that prides itself on being so free, do whatever you want. And so what I want us to buy with.

I just want, I wanted by fricking whiskey, I went to the grocery store. They don’t sell in the grocery store. I come from California where you could buy whiskey, good whiskey at trader Joe’s at a great price. You can’t buy it at the grocery store here. You have to go to a special liquor store. The special liquor store sells it for twice the price of anywhere else in the country.

Anyway. Or at least twice the price that I paid in California. I don’t know anywhere else in the country because they have this restriction number of stores that can, they can. And the reason that I...

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