Andrew: Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview ambitious entrepreneurs about how they built their businesses, and I’ve got a different type of interview for you today, yet again. This is with a guy called Lucas Campbell. He was working at a publishing company called Bankless, which basically evangelized web three.
This idea that crypto and decentralization is the future. Anyway, the thing was doing well based on my calculations in this interview, which you’ll see me do, They were doing a little over a million a year, about four or five people in the company. Um, and then Lucas had the idea that he wanted to launch a Dow, a decentralized, autonomous organization.
And I wondered why he wanted to do it. By the end of this interview, I understood because what he did was he created a token. He gave it to his best members, the people who were paid, customers of the publishing companies,...