How a salesperson turned founder (by solving a pain for other salespeople)

Steven Benson, Badger Maps, B2B, Mobile Apps, Selling 1-on-1, Subscription (Membership) Model

Today’s guest was a salesperson who was working in the field–he was driving around, talking to customers. And he noticed a pain.

He was having trouble finding out where people were, how to get to the right people at the right time, and said, “You know what? There ought to be a solution.”

Steven Benson is the founder of Badger Maps, which makes it easy for you to find your prospects on a map.

Steven Benson

Badger Maps

Steve Benson is the founder of Badger Maps, a route planner for field salespeople. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.

Andrew: Hey everyone, my name is Andrew Warner, I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And you might have noticed that there’s this thing that I picked up on in my interviews anyway, which is that entrepreneurs who find a pain in the world, a problem that people have, and start to create solutions for it end up doing better than ones who just have ideas and start to implement those ideas.

And that’s what happened to today’s guest. He was a salesperson who worked in the field, that means he was driving around, talking to customers. He had trouble finding out where people were, how to get to the right people at the right time, and said, “You know what? There ought to be a solution.” And then he created the solution. That solution is called Badger Maps. If you’re out there doing sales you can appreciate the significance of this. It makes it easy for you to figure out where...

Continue reading the transcript...