How to overcome skepticism around your physical product

Molly Fienning, Babiators, Bootstrapping, Brand (branding), Clothing Company, Non-Tech, Physical Product, Women Founders

Today’s guest is the founder of a company that makes sunglasses for kids. My first thought was, “What babies are wearing sunglasses?!”

Turns out a lot of them.

Molly Fienning is a co-founder of Babiators, which makes sunglasses for kids and babies.

I invited her here to find out how big her company is and how she did it.

If you’re in the business of creating physical products, you’ll want to listen to this interview. If you’re creating something that’s different and you expect skepticism, this is the interview for you.

Molly Fienning

Babiators

Molly Fienning is a co-founder of Babiators, sunglasses for kids.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I do interviews with real entrepreneurs for an audience of real entrepreneurs who are often building their businesses as they’re listening to this interview. Not this interview. As they’re listening to these interviews.

So I was supposed to do this interview a while back with Molly Fienning. She is the founder of Babiators, which creates durable sunglasses for babies and children. And I remember sitting here in this chair going, “Maybe my first question should be, ‘Are kids even wearing sunglasses? What babies are sunglasses?'” And for some reason the interview didn’t happen. I’m guessing Molly that you’ve heard people say that before. And this interview didn’t happen, and I remember that weekend walking through Noe Valley here in San Francisco. That’s where I live. It’s one of two places in San Francisco...

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