Authentication as a service: the company behind the companies you use

Eugenio Pace, Auth0, B2B, Customer Acquisition, International Founders, Scaling

Most of us are in tech so it’s not a surprise that when we go to websites to create an account often times the login process and account management is outsourced to someone else.

And many times that outsourced company is Auth0. They are the company behind the companies you use. Eugenio Pace is the co-founder of Auth0 which is a universal authentication and authorization platform for developers, web, mobile and legacy applications.

I invited him here to find out where he came up with the idea, how he got customers, and how he’s grown the business.

Eugenio Pace

Auth0

Eugenio Pace is the co-founder of Auth0 which is a universal authentication and authorization platform for developers, web, mobile and legacy applications.

Andrew: Hey there, freedom fighters. My name is Andrew Warner, I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses and I’ve got an audience of, get this, actual entrepreneurs. No, not the wannabes who are listening to this on NPR when they kind of feel like dropping out of their lives and seeing what it’s like to be an entrepreneur. No, my audience is actual real entrepreneurs, ambitious upstarts, as I’ve said for years.

So most of us are in tech and this is not going to shock us. When we go to websites and apps and web apps that we like and we create an account, it’s actually not the company itself often that creates that login experience for us and manages it. Often, it’s a company called Auth0 that creates it and make sure that it’s safe, secure, and easy to use.

I didn’t know much about this company. I’ve been using their forms for a long time. I had no idea...

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