A mindfulness app for the creator economy

Steve Lee, Aura

Today’s guest was not the type of person who was selling candy as a kid because he was so entrepreneurial. But he did really care about health–particularly mental health.

So Steve Lee and his brother built a mindfulness app called Aura. In this interview, we’ll talk about how they found a more modern business model and why things got a lot harder after they took significant funding.

Steve Lee

Aura

Steve Lee is the co-founder of Aura Health, a mindfulness app.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. Many of us have wanted to be business people. Since we were kids, we started selling candy. We started doing all kinds of stuff.

Today’s guests didn’t feel that way. He says that he never was a business oriented person, but he did care about. Health, he did specifically care about mental health. And he came out with this app that just made a lot of sense. It’s a mindfulness app, which encompasses a lot of things. It’s meditation, it’s calm, it’s music to help you fall asleep at stories to help you fall asleep.

And then the guy in his brother with a little bit of money, just got it to a million dollars in sales, simple business made a ton of sense and it works. And for some reason, he decided to take funding. He got a good amount of...

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