Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who frankly admire entrepreneurs and in some ways get as excited about them as other people get excited about superheroes from Marvel Comics.
Well, as I’ve been looking around the internet, researching this product line called Art of Sport, it’s high-performance skincare products, I keep seeing Kobe Bryant’s name attached to it. It’s almost like he’s the guy who came up with the idea and came up with the brand and started getting sales and all that, but in reality, as you’ll see here today, he is a founding partner but the idea for the business came from two people, one of which you’re about to meet here today as he tells the story of how he came up with the idea, how he got Kobe Bryant on board, how he got others on board and how he is...