Can you make every possible mistake and still grow a successful business?

Jessica Rovello, Arkadium, B2B, Failure

Today’s guest is an entrepreneur who had an idea for a gaming business. She and her now husband created it and it didn’t work out.

If you’re building a business and you listen to my interviews, you know this is always a possibility.

But what she did was pivot from B2C to B2B. And it worked!

Jessica Rovello is the co-founder of Arkadium, which provides interactive content to the world’s best known brands and publishers.

Jessica Rovello

Arkadium

Jessica Rovello is the co-founder of Arkadium, which provides interactive content to the world’s best known brands and publishers.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’m constantly trying to improve, you guys know I hire researchers and then producers and now we’re sending out mics to every guest which I’m so proud of because Jessica, you don’t know, from there she’s holding it up. For a long time my audio was bad.

Jessica: It’s a really cool looking mic too by the way. I hope I got to keep it.

Andrew: You do, you absolutely. We have guest call us up saying, “How do we send it back to you? What’s your address?” No, it’s our gift to you. It does cost us a lot of money but it’s so worth it because it saves our audiences [here 00:00:36]. So Jessica, who just saw on the screen or heard if you’re listening to the podcast, she is Jessica Rovello. She is an entrepreneur who said, “You know...

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