Behind-the-scenes SEO and backlink strategies

Kris Reid, Ardor Media Factory, B2B, Bootstrapping, European Founder, Failure, Marketing, Mental Game

I’ve got an entrepreneur here who–man, this guy’s had so many ups and downs. He worked on this business for so long that he physically experienced pain, all kinds of issues with his body, with his hands, with everything because he was trying to build this business up.

I love that he’s willing to get into that, because frankly so many entrepreneurs out there are such geniuses when it comes to the way they express their stories that I want to hear someone tell me the truth and not pretend they were born a genius and rose all the way to the top on day number two.

Today’s guest is Kris Reid. He is the founder of Ardor. It’s a search engine optimization and backlink building company. I’ve always been curious about these companies that build backlinks. I want to find out about how he built his business.

I also want to talk to him about what’s worked for him for search engine optimization, what his backlink strategy is, and what he’s doing behind the scenes.

Kris Reid is the founder of Ardor Media Factory, a search engine optimization and backlink building company.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart, the place where I’ve done over a thousand interviews with proven entrepreneurs about how they built their businesses.

I’m a little bit shot out of a cannon today because I recorded an interview with Michael Gerber. We had such a great time, and then the connection just busted out and I lost the interview. He and I are going to work on rescheduling, but not I feel like I’ve got to make this interview for you twice as good. So that’s why my energy level is a little bit higher than usual. And I’ve got an entrepreneur here who–man, this guy’s had so many ups and downs.

He works on this business for so long that as I was reading my notes from my producers to prepare for this interview, I physically felt pain, and he physically did experience pain, all kinds of issues with his body, with his...

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