How Doron Reuveni turned app testing into a $100M dollar business

Doron Reuveni, Applause, B2B, Brand (branding), Customer Acquisition, European Founder, International Founders

As a user, do you ever try a new app and come across a problem? What do you do? You probably give up on the app and go with one the competitors instead.

Well, today’s guest founded a company that helps app makers identify those problems before that can happen.

Doron Reuveni is the founder of Applause, which offers software testing, usability, and market research.

Doron Reuveni

Applause

Doron Reuveni is the founder of Applause, which offers software testing, usability, and market research.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. We get the stories behind the companies. We get to figure out what they did that worked that allowed them to grow, often really, really, really big.

And as a user, do you ever try a new app and come across a small problem? What do you do at that point? Usually what you do is you just give up on the app, right? And you move on to their competitors and their competitors get to benefit. Well, today’s guest founded a company that helps app makers and other software creators identify those problems before they hit your hands so that they can do well and beat their competitors.

His name is Doron Reuveni. His company is called–and I freaking love this name–it’s called Applause. Applause.com is the domain name, impressive that they have it. They offer software testing, usability and market...

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