How Your Scrappy Startup Can Make Big Sales To Fortune 500s – with Ed Robinson
One of the first things I noticed when I looked at Aptimize, Ed Robinson’s year-old company, is a collection of logos from top clients that his company sold to. Microsoft and Google stand out right away, but if you check out this page, you’ll see there are others.
So I invited him to Mixergy to teach us how he did it. What I especially appreciated about Ed is that he didn’t want to just “wing it.” Before he came to Mixergy he emailed me a list of detailed notes on what he wanted to teach and he backed his points with specific examples from his company. All the work he put in before the interview means you’ll be able to use more of it after you hear it.
Ed Robinson is the founder and CEO of Aptimize, the web performance company whose message is this simple: Double your website speed—no code changes, no extra hardware. He specializes in designing and bringing to market software that builds business value for developers and IT professionals.
Andrew: [00:00] Before we get started, I got to thank my sponsors who have been so good to me and helping me build up this business. And I also want you to know that all my sponsors are trying to reach people like you. Because you’re an influencer. You’re somebody who other people trust, who other people listen to on these subjects. So, let me share with you the three sponsors. And if anyone you know needs anything they can help out with, I hope you recommend one of these guys. First is Rich W.P.
If you or anyone else goes to Rich W.P. dot com, you can get a theme that’s fully customizable, that’s actually right out of the box looks beautiful, and gives you all the features that you need, and all the functionality that you need in a word-press website. But you can customize it and make it your own. So, check out Rich W.P. dot com. Second sponsor is Grasshopper. And I’ve known the people at Grasshopper for a long time. Beyond giving you a robust phone system, you...
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