How can you make your content come alive?

Moti Cohen, Apester, B2B, Content, International Founders, Marketing

Today’s guest is someone who wondered why websites weren’t creating content as compelling as Instagram. Why do we still have to scroll down to read text instead of being told a story through video?

I want to find out how he is changing the user experience and if it’s a business that is working.

Moti Cohen is the founder of Apester which allows you to blend visual stories into your content to make it come alive.

Moti Cohen

Apester

Moti Cohen is the founder of Apester which allows you to blend visual stories into your content to make it come alive.

Andrew: Hey there, freedom fighters, I’m Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of entrepreneurs who are looking to hear the stories of how other people grew their companies so they can get some ideas that they could bring back to their businesses.

And a lot of times when I interview my guests, if you’ve heard my interviews for any amount of time, you know that I spend a lot of time researching them. And often when I research these days, it involves going into freaking Instagram looking to see if they have any personal photos of them so I can use it for conversation, if not in the interview, then before the interview. And the reason I say ‘freaking Instagram’ is because I will hit the stories section at the top and I’ll just get lost in it. Before I know it, it’s, like, ten minutes of me doing nothing meaningful. If you’re...

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