Anyword: $10 MM / Year Selling AI for Marketers

Yaniv Makover, Anyword, AI

Yaniv Makover didn’t intend to launch Anyword, the AI writing tool for marketers.

He set out to help publishers like the New York Times buy social media ads so they could grow their readerships. At first, humans wrote those ads. Then, one day, he experimented with getting writing help from BERT, the tool Google released in 2018, long before OpenAI launched ChatGPT.

It was clunky and flawed, but Yaniv was convinced this was the future. This is the story of how Yaniv’s company hustled, and defied death, to capture the opportunity to create AI writing software company.

Yaniv Makover

Anyword

Yaniv Makover is the cofounder and CEO of Anyword, the AI performance writing platform for marketing results.

Andrew Warner: Hey there Freedom Fighters, my name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who, guess what, are building their businesses. Joining me is someone who, in the early days of AI, experimented with software and had this mind blowing realization that this was the future. Even though, at the time, it wasn’t really… He ended up basically moving his whole business into this space, and as a result, he is now leading a company called AnyWord. AnyWord allows you to write using AI, and what’s cool about them is you first say what you’re writing. So you can say, I’m writing a tweet, I’m writing an article. And give it some context, and then it’ll start you off with that first draft and write along with you. And I wanted to have him here to talk about how he did this, and I’m looking at his eyes, and I feel like...

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