Andrew: Before we get started, you’re about to listen to an entrepreneur whose whole life changed because he figured out marketing.
So I want to talk to you about my very important sponsor.
Let’s pretend for a moment that you’re about to launch a campaign, get tested it. Your entire team is happy with it. Everything is going according to plan, except for that one thought in the back of your head, how do I ensure the people that I want to target are going to be in the right mindset to receive my message?
The answer LinkedIn, because when you market on LinkedIn, your message reaches people who are ready to do business, and that means your advertising campaign will work as hard as you can. As soon as you launch it, you already know that over 62 million decision makers are on LinkedIn, including me. And they’re thinking about their business when they’re on that platform.
It’s one of the many reasons why then 78% of B to...