Increase Your Conversions. Get Recurring Revenue. Sell Your Business. – with Anne Holland

Anne Holland, Anne Holland Ventures Inc., B2B, Customer Acquisition, Educational Company, Marketing, Sell Your Business, Subscription (Membership) Model, Women Founders

That’s a packed headline, isn’t it? But I had to pack a lot into this interview because it’s with Anne Holland.

As the founder of MarketingSherpa, Anne taught many entrepreneurs how to market online. After selling her company, she founded Which Test Won, which uses actual A/B tests to show how to increase conversions, and Subscription Site Insider, which helps membership sites grow.

So, I decided to pack 3 different topics into this interview: conversion, membership sites and business sales.

Anne Holland is the founder of Anne Holland Ventures Inc., a B2B publishing and professional education firm which creates content, events, and courses that help businesses grow.

 

Andrew: Three messages before we get started. First, you might have noticed that many sites are using video. Here it is on SnapEngage right underneath the free trial button. You might have noticed they’re using video to increase conversions. Here it is on Freelancer.com.

Well, what do you do if you want to try video on your site but you don’t have production capabilities in-house? Well, you go to revolution-productions. That’s the company that created the two videos I showed you and many, many others as you can see on their portfolio site. Go to revolution-productions.com, talk to them about having your custom video created.

Second, if you need an online store, who do you turn to? Well of course you turn to Shopify. Well, what happens when your friends need stores? The people at Shopify know that if you’re listening to Mixergy, you’re the influencer that all your friends turn to when they have questions like what platform should they...

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