How Animoto found the customer segment that paid

Jason Hsiao, Animoto

Before I was doing interviews, I was doing live events. I thought the best way for entrepreneurs to learn from each other is to come out to a live event to meet other entrepreneurs.

The problem was that I had was really interesting people come and I wouldn’t know how to show people this. I took a bunch of pictures, but looking at a bunch of strangers wasn’t captivating enough. And somehow I discovered Animoto.

Jason Hsiao is the founder of Animoto, an online video maker that makes it easy for small businesses to create professional quality video.

Jason Hsiao

Animoto

Jason Hsiao is the founder of Animoto, an online video maker that makes it easy for small businesses to create professional quality video.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. And I’m especially excited to do this interview. My mission has been to interview entrepreneurs about how they built their businesses. But before I did interviews, I was doing live events. I thought the best way for entrepreneurs to learn from each other is to come out to a live event to meet other entrepreneurs to maybe hear some of them speak, but just getting to know them would be ideal. And the problem that I had was really interesting people would come and I wouldn’t know how to show people this. It’s more than just about the food and the drinks. It’s about the people who are here. How do I show it? And I took a bunch of pictures, but looking at a bunch of strangers just was blah. And somehow I discovered Animoto. This was . . . Jason, could it have been 10 years ago at this point?

Jason: Yeah, we’ve been at it for just over 10 years. Seems crazy.

Andrew: It’s...

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