Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. This is home of the ambitious upstart. And today, you’re going to meet a man who runs a profitable business which sells themes. There’s an online marketplace called Theme Forest, where designers sell themes that they make for sites that run on platforms like WordPress and Tumblr.
I happened to chat with the founder of that marketplace by email a few weeks ago, and he told me that quite a few of his designers are actually making over $1 million in sales just selling their themes on his marketplace. On Theme Forest. So I said, you’ve got to introduce me to someone who does this. I want to interview them. I want to learn how they do it. And that’s how today’s interview came to be.
Andy Wilkerson is the founder of Para.llel.us, which makes and sells beautiful WordPress themes. I invited him here to tell the story of how he did it. And the...