The Story Of Groupon: From Failure To An Industry-Changing, Profit Machine – with Andrew Mason

Andrew Mason, Groupon, Comeback, Customer Acquisition, Failure, Marketplace

Andrew Mason dropped out of school when an investor offered to fund a business based on his idea for online collective action and fundraising. He used the money to launch The Point, which failed to get traction.

So he pivoted and launched Groupon, which took his original idea for collection action and applied it to local deals. Two years later, the business blew past $100 million in sales.

This is the story of how it all happened.

Andrew Mason

Groupon

Andrew Mason is the Founder and CEO of Groupon. Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the U.S., Canada, Europe and soon beyond.

 

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PicClick is a company launched by my buddy Ryan Sit. He is the guy who Craigslist banned when he created a visual way to search that site. Ryan is a fighter-man, so he launched a new site, PicClick, which is a visual way to search eBay, Etsy, and other sites. PicClick is less than two years old and already it’s profitable. Way to go, Ryan. He’s already...

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