How to use the media to grow your business – with Andreea Ayers

Andreea Ayers, Tees for Change, Customer Acquisition, eCommerce, Physical Product, PR / Media Marketing, Women Founders

Andreea Ayers is the founder of Tees for Change, a t-shirt company which she built through media.

She emailed me and she said, “Not only did I get a lot of press hits, but I can actually tell you what I did and teach your audience.” So, I invited her here to talk about that business.

She’s also starting a new business. It’s GetMediaHappy.com, a site where she’ll be teaching media strategy to entrepreneurs,

Andreea Ayers

Tees for Change

Andreea Ayers is the Founder of Tees for Change, which is an eco-friendly apparel company dedicated to inspirational living.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, home of the–I was going to say ambitious upstart, which is true, but also home of the sometimes aggressive interview, apparently.

Andreea’s laughing. I did this one interview with an entrepreneur who just was not revealing enough and I was open about how if you’re coming here to do an interview on Mixergy, you’ve got to reveal. This isn’t the place where I ask you your favorite color and you get to just keep promoting your company.

Anyway, a lot of people seemed to like that interview. I thought some people would be too intimidated to do an interview with me after hearing one that was a little bit open. But they weren’t. I actually got a lot of positive feedback, including from the guest that you’re about to meet.

Andreea Ayers was the founder of Tees for Change, a t-shirt company which she built through media and she...

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