Jellyfish Art: Getting Ridiculous Press With A $0 PR Budget – with Alex Andon

Alex Andon, Jellyfish Art, Customer Acquisition, eCommerce, Marketing, Physical Product, PR / Media Marketing

How much revenue would you expect a founder to generate if he sold jellyfish online?

Alex Andon, founder of Jellyfish Art, is here to say that his company did $250,000 in its first year by selling aquariums with jellyfish.

I invited him to tell you how he did it, including:

– How he got his funding through a Kickstarter campaign

– How he generated press from The New York Times, NPR and others — without a marketing budget

– And he sends live jellyfish through the mail

Alex Andon

Jellyfish Art

Alex Andon is the founder of Jellyfish Art, which makes jellyfish tanks and supplies live jellyfish.

 

Andrew: Three messages before we get started.

If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like raising money or issuing stock options, or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneurs’ lawyer. See him at walkercorporatelaw.com.

Do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call end up buying. Most people, though, don’t call her, but seeing a real number increases their confidence in her and they buy. Try this: Go to grasshopper.com and get a phone number that will...

Continue reading the transcript...