Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. Today, I’m recording live a series of interviews with entrepreneurs about how they do online marketing. And it happened because I had this realization that I’ve interviewed people who are great at marketing about how they built their businesses, and I never took the time to probe and understand how they grew it by letting people know what they did, by buying ads to do it, by writing content to do it, by messaging their current people. And it’s something that I want to learn.
And the person who I especially felt bad about was Ryan Deiss, that I pressed him a lot for how he built his company and is he part of this, like, online marketers who are taking advantage of people and stuff like that. He knew those questions were coming up. We had brunch where he had...