From “Kept Woman” To Ruler Of Her Own Product Empire – with Amy Hoy

Amy Hoy, Slash7, Consulting, Content, Customer Acquisition, Hiring, SaaS (software as a service), Women Founders

As a developer who worked for other companies, Amy Hoy says she felt like a kept woman. She was earning good (thought not great) money, but didn’t get to see her creative visions to completion.

This is the story of how she won her liberation by learning to create her own products — and to charge for them. (And yeah, we talked revenue in this interview.) From software to books to workshops, she knows how to get past her inner fears and create products people will pay for. (She even teaches a class on how she does it.)

Amy Hoy

Slash7

Amy Hoy is the founder of Slash7, the company behind Freckle, the  web app that lets you easily track your time.

 

Before we get started, check out Visual Website Optimizer. Did you know it’s a dead simple way to do A/B testing on your site? Just enter your site’s URL, and you’re ready to create variations of your current site’s design. Once you’re done, test it against your current layout and see which one increases conversions. VisualWebsiteOptimizer.com.

Next is Grasshopper. Did you know that in addition to being the virtual phone system that entrepreneurs love, Grasshopper.com has one of the most popular blogs on entrepreneurship? Even if you’re not ready to get a new phone number from Grasshopper.com, even if you’re not ready to add extensions to your phone, even if you’re not ready to get text-based voicemail and a toll-free number and everything else that Grasshopper offers you, check out Grasshopper.com’s blog to learn about entrepreneurship.

Finally, who’s the lawyer that tech entrepreneurs trust? Scott Edward...

Continue reading the transcript...
Published: Mar 1, 2011