Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. If you are a business person—business person? If you’re an entrepreneur, if you’re a startup person and you want to launch a new product, you want to figure out before you launch it, before you invest time in coding it up, before you invest time in marketing it, whether it will even work out.
Well, today’s guest has found a way to help you decide that, to help you understand based on what people will really think of your idea. So what they’ll do is they’ll take a mockup of your idea. They’ll do some variations of it. They’ll put it in front of real users. They’ll tell you what those real users think and help you decide whether you should continue with it or not.
His name is Thor Ernstsson. He is the founder of Alpha. Alpha helps teams make better decisions based...