Grapple Mobile: Growing Friendships To Grow A Business – with Alistair Crane

Alistair Crane, Grapple Mobile, B2B, Mobile Apps, Scaling

I asked Alistair Crane how he won XBox as a client so soon after he launched Grapple Mobile, his mobile app creation business. The details are in the interview, but the short answer is that he called on a friend.

That’s pretty much the way he got anything done to grow his business. If you’ve heard founders say that entrepreneurs should never get a job, well Alistair’s experience might convince you that the right job might be the fastest way to get both smarter and better connected.

Alistair Crane

Grapple Mobile

Alistair Crane is CEO at Grapple Mobile, the company making apps that are easy to port to iPhones, Blackberries, Androids and other mobile handsets.

 

Before we get started, have you seen these? Here’s a box right there on Wistia. Here’s another box on Indinero’s website. They’re all over the place. They’re from this company, Olark. Here’s another one. The reason these companies have the box up on their website is so their customers can have chats with them in real time.

Now, imagine what a confused customer’s going through and the frustration they’re having with the website, and then boom! They have the ability to chat with the founder, with someone at the company who cares and can help them. Beyond solving their problem and giving you a way to help your customers, it will also give you insight into what your customers are going through when they’re on your site in real time.

Olark, I’m making you aware of them so that you’ll add them to your website and be able to give your customers incredible support and so you can learn from them. Once you...

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