How Alex Ikonn used YouTube to build a 7 figure business

Alex Ikonn, Luxy Hair, Consulting, Content, Non-Tech, PR / Media Marketing

In this interview, we are going to break free from misconceptions.

Today we’re going to hear how Alex Ikonn built his company differently than what seems to be popular in San Francisco.

Alex is the cofounder of Luxy Hair, which offers affordable hair extensions.

Alex Ikonn

Luxy Hair

Alex Ikonn is the co-founder of Luxy Hair which offers affordable hair extensions.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart.

Hey, check this out. A few weeks ago I was sitting at lunch with my buddy, Dan Martell and a few other entrepreneurs, many of them really well-funded entrepreneurs who are doing great here. Dan told us about this company. He says, “I have this friend, Alex, who’s selling hair extensions online.” And I just kept eating my food.

I looked around and no one else cared about Alex selling hair extensions or hair extensions at all. Like, who cares? We’re tech guys. And then he goes, “This guy Alex is doing really well.” He started giving us a sense of the revenues behind the business. Suddenly we all looked up from our food and paid attention. He said, “He has these videos on YouTube,” where the videos teach women about hair products and beauty and the videos are so well done that my buddy Dan...

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