Praetorian: How It Created 25 Profitable (Very) Exclusive Community Sites – with Alex Ford
I couldn’t even get full access to Alex Ford’s sites to research this interview. That’s because Praetorian Group, the company he founded, runs sites that need to be exclusive because they’re aimed at people with public safety jobs. For example,the first site it launched, PoliceOne, gives police officers a place to talk freely about how they do their jobs, so someone from Praetorian will actually call the police department of every applicant to make sure he or she is really a police officer before granting full access to the site.
In this case study, we use Praetorian’s experience to show how you can identify your niche, build your community and grow revenue.
Alex Ford has been the CEO of the Praetorian Group, the leading online media company in the public safety market, since 2001. A co-founder of the company, Alex is focused on deepening the company’s business model by adding new products and services and expanding into new verticals.
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