How To Build Your Brand Using Social Media – Special Session With AJ Vaynerchuk of VaynerMedia
This is more than an interview because the Mixergy audience challenged me to make my programs even more useful. So I invited AJ Vaynerchuk, Co-Founder of VaynerMedia, to show how his company helps organizations like the Jets and the NHL build their brands using social media — and how you can use some of the same ideas to grow your brand.
As you’ll see, a lot of prep went into this program. Before we started, AJ sent me a list of big ideas that he wanted to leave you with. Durning the interview, I showed a few sites from the Mixergy audience, and AJ talked how those ideas would apply to those specific sites.
I even tried a promising new video platform from Vokle.com to show you slides and web sites during the program.
AJ Vaynerchuk is the Co-Founder of VaynerMedia, a brand consulting agency with a focus on social media. VaynerMedia works with a diverse group of brands and has a focus Consumer Packaged Goods and sports, but it also works with start-ups and personal brands.
Andrew: This program is packed with useful information based on the questions you sent us before the program started. Unfortunately, it also had some technical difficulties. I pieced it together and the audio, if you’re just listening to the audio on your .mp3 player, I don’t think you’ll notice much of a difference. I hope you won’t. But if you’re watching the video, you’re going to see that we had to piece together two different formats. The content, as I say, is still strong. I’m going to thank for paying for the editing on this Shopify.com, Wufoo.com and Grasshopper.com. Check out those three websites and maybe you can help me say thank you to them for paying for the editing on this. Alright, here’s the program.
Hey everyone, it’s Andrew Warner, founder of Mixergy.com, home of the ambitious upstart and today I’ve got something different, something more than the usual interviews. I invited AJ...
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