From being diluted out of first company, to passing out in the street, to waking up to $10M+ deposit after eBay acquisition

Greg Shepard, Pepperjam, Failure, Marketing, Sell Your Business

Most people still don’t know what affiliate marketing is. Well today’s guest understood it so well that he created a business that would allow anyone to start an affiliate program.

Greg Shepard is the founder of AffiliateTraction (renamed Pepperjam) which is a multinational affiliate marketing agency and was acquired by eBay.

I want to find out why he thought of himself as a failure and why he actually might have been one for a while.

Greg Shepard

Pepperjam

Greg Shepard is the founder of AffiliateTraction (renamed Pepperjam) which is a multinational affiliate marketing agency and was acquired by eBay. He has since gone on to found BOSS Capital Partners.

Andrew: Hey there, freedom fighters. My name is Andrew Warner, and I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. Joining me is a listener who’s now a first-time guest here on Mixergy. He’s a guy whose company I’ve known for a long time. It’s called Pepperjam.

See, I started out in the internet back when I thought the only thing you could do is buy ads. And then somehow I discovered affiliates and affiliates started sending me more traffic than any ad I ever bought with no risk. I could pay them only after I made money, only after I got the action that I wanted. It was amazing, revolutionary, opened my eyes. The thing is that most people still don’t even know what affiliate marketing is.

Well, joining me today is a guest who said, “You know what? Not only did I figure out affiliate marketing and it works, but I took it beyond my own company. I created . . . ” now...

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