The Founder Of WooThemes On Making Yourself Into A Brand – with Adii Rockstar

Adii Rockstar, Rockstar Business, Bootstrapping, Brand (branding), Theme - WordPress or other

Adii Rockstar surprised many in the startup world when he did his first Mixergy interview and revealed that his company, WooThemes, quietly built over $2 million per year business by selling themes for platforms like WordPress.

He recently wrote a book called “Rockstar Business” about how he turned himself into a self-branded rockstar. I invited him back to Mixergy because I’m seeing increasingly that Internet entrepreneurs are becoming brands onto themselves and I wanted him to teach how he did it.

Adii Rockstar

Rockstar Business

Adii Rockstar is the author of Rockstar Business, a book about how he turned himself into a self-branded rockstar. (Get a 30% discount when you use the code “Mixergy” to order Rockstar Business.)

 

Andrew Warner: Hey, it’s Andrew with a little note before we get started. This interview had a lot of tech issues, so somewhere in the middle of the interview, I just gave up on video and Skype completely and we switched to a phone call based interview. If you’re watching the video version of this program, you’re going to see just a static picture for the second half of this interview. Now you know why. If you’re sensitive to bad video or bad audio, first of all, you probably shouldn’t be watching Mixergy because I never have good audio or video, but the content is always strong. If you’re sensitive about audio or video, in this interview especially, you should check out the transcript. The transcripts have been getting better and better and they’re a good read. As I say, this is a good one for you to start checking out the transcripts on.

This interview is sponsored by Walker Corporate Law. It’s a law firm for tech...

Continue reading the transcript...