A past Mixergy guest returns to open up about a recent failure – with Adii Pienaar

Adii Pienaar, Public Beta, Customer Acquisition, Educational Company, Failure, Hiring, International Founders

You know how we’re always told that founders should talk to customers before building out their businesses. We have to make sure we’re building what people want, right?

Well today’s guest did that. And his company still failed.

I invited him here to understand why.

Adii Pienaar is the founder of PublicBeta which was an online learning community for entrepreneurs.

Adii Pienaar

Public Beta

Adii Pienaar is the founder of PublicBeta which was an online learning community for entrepreneurs.

 

Andrew: Hey there freedom fighters! Oh, did I just spit on myself? Adii, did you see that on your camera?

Adii: Actually, the resolution wasn’t that great.

Andrew: Oh, good, good, thank God for poor resolution in Skype. I am not yet ready for hi-def television. No wonder they’re not inviting me to be on CNBC. All right, we don’t edit it out. Joe, keep it in there because I’m going to keep on going. My name is Andrew Warner. I’m the “Spitter” and founder of mixergy.com, and of course, that is home of the ambitious upstart.

In this interview, we’re going to talk about something we’re told to do all the time. You know how you and I as founders, we’re told that we need to talk to customers before building our products, before building our businesses? Well, today I’ve got an entrepreneur who did that. He checked in the see if people even care about what he’s about to build. Do they care...

Continue reading the transcript...