Surviving booms and busts

Jon Waterman, Ad.net

Today’s guests became minted on the internet in a time before Google. Beyond that he survived several crashes, sold and bought back his company and so much more.

It’s a crazy story. We’ll find out how he did it.

Jon Waterman is the founder of Ad.net which enables online advertisers to reach new audiences via their private network of top quality publishers and distribution channels.

Jon Waterman

Ad.net

Jon Waterman is the founder of Ad.net which enables online advertisers to reach new audiences via their private network of top quality publishers and distribution channels.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Most people see the sale date as the day that you finally have reached the finish line. It’s a date that you can just take a breath and celebrate and feel like you’re set for life.

I feel like John Waterman to some degree, must’ve felt that when he sold his business, which was called  at the time, but then a weird thing. He came back in and he bought it. And I wonder what it feels like to come back to me. It almost feels John, and we’re going to talk about it in this interview. It almost feels like graduating from college and then finding out that you missed a few credits and you’ve got to come back.

Jon: Uh, you know, it’s funny just when I was out, you know, uh, it, it pulled me back in. but there there’s a, there’s a story behind that. I mean,...

Continue reading the transcript...