ActiveCampaign founder on keeping a SaaS relevant

Jason VandeBoom, ActiveCampaign, B2B, Bootstrapping, Customer Acquisition, Marketing, SaaS (software as a service)

I’m fascinated by companies that leave a legacy. The truth though is that most software companies don’t really end up enduring.

Which is why I was fascinated when I found out that ActiveCampaign was not just still around but growing and getting better and better.

And so I’ve been trying for months and months and months to get the founder on here to do an interview.

Jason VandeBoom is the founder of ActiveCampaign which lets you send out smart email and automate your interaction with customers.

Jason VandeBoom

ActiveCampaign

Jason VandeBoom is the founder of ActiveCampaign which lets you send out smart email and automate your interaction with customers.

Andrew: Hey everyone. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I did this because I’m fascinated by companies that endure. In fact, if you go to the about page on Mixergy I say that my goal is to study how businesses can leave a legacy. The truth is though that most software companies don’t really end up leaving a legacy. I think Steve Jobs had this statement about how software that was created just years ago is basically garbage right now, and the same goes for hardware and a lot of the products that we make go away but also the companies that we make go away.

Which is why I was fascinated when I found out that ActiveCampaign was not just still around but growing and getting better and better. And I’ve got to know them better over the years partially because they’re a sponsor and partially because people who I interview and talk to in the space use their...

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