The full program

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A few lessons from this program

Chiropractor Michael Dorausch is growing his site’s traffic today, election day, by using one of the techniques he told us about when I interviewed him a few months ago, so I’m reposting the interview.

Basically, Michael anticipated that one of the hot search terms on election day would be “what time do the polls close.” So he created this page on his site, listing the opening and closing times for polls across the country.

As he expected, that phrase became a hot search on Google. (Here’s a graph.) That’s why his page kept showing up in people’s search results. (Here’s a screenshot that I took earlier today on Google.)

This is just one technique that Michael taught us in his interview. Download it to hear many others.