Gary Vaynerchuk wants to know what I think of this video. Here’s my answer.

This is part of the behind-the-scenes section of Mixergy, which I call etc.

I got this Tweet from Gary Vaynerchuk

Here’s the part of his video that inspires me

At about a minute into this video he talks about how there’s an expectation that brands and celebrities will respond to people who interact with them.

How this helps you (and me)

Businesspeople with hustle used to spend a lot of time and brainpower cooking up schemes to meet the folks who could kick off their careers.

Roger Enrico, who became the CEO of PepsiCo, used to call his targets late at night, after their secretaries and other gatekeepers went home. George Roberts, who went on to launch the buyout firm KKR, used to find companies he admired, and write their CEOs unsolicited buyout letters. David Geffin, the entertainment mogul, (reportedly) used to secretly read the big-wigs’ mail.

As Gary is pointing out in his video, you don’t have to do that any more. Everyone is accessible via social media. I get CEOs to come to Mixergy with simple Tweets like this. If you have an idea, you can get to know just about anyone online and go into business with them. (This is how one guy did that after listening to a Mixergy interview.)

There’s one place where I disagree with Gary though. I don’t think this is the future. I think for a VERY LIMITED TIME, the top businesspeople will be accessible this way. In a few years, they’ll be overwhelmed by all the interaction and go back to being protected by gatekeepers.

So you better jump on the opportunity while it’s here. (You better believe I am!)