“Eureka!” you shout, as the world’s best, most beautiful idea ever pops into your head.
And then you’re hugely successful, and you live happily ever after…
The end.
Except wait…what about the middle part?
Because a Big Idea isn’t enough. You still have to DO something with this idea. To bring it to fruition. To MAKE it hugely successful.
“People say, ‘Oh, you get that eureka moment and then you’re done,’” says Bryan Mattimore, founder of Growth Engine and author of 21 Days to a Big Idea: Creating Breakthrough Business Concepts. “And of course, a lot of our work is about taking an idea and figuring out the details of how it’s going to actually work in the marketplace.”
For instance, Thomas’ English Muffins came up with the idea for a whole wheat English muffin.
“But then the question is how do you do that?” says Bryan. “Do consumers want that? Is it a natural English muffin? Is it an organic English muffin? What kind of wheat? What kind of grains do you put in there?”
The idea for a healthier muffin was only the beginning.
In his Mixergy course, Bryan walks you through his process.
You’ll discover: