This guide is based on Mixergy’s interview with Lewis Howes.
Lewis Howes desperately needed to earn income after an injury ended his football career, so he built up a 35,000-person email list, taught over 500 webinars for small business owners, and made $1.7 million in a year. It was all done by using leads from LinkedIn and delivering engaging webinars, so we invited him to teach you how to do it.
Lewis teaches entrepreneurs how to grow their businesses with LinkedIn and webinars.
Here are the actionable highlights from the interview.
Lewis didn’t have a product ready when he taught his first webinar, so he offered the audience a three-hour training session on LinkedIn for $150.
Lewis started 10 LinkedIn groups and exported the group members’ email addresses, and he built a 35,000-person email list and promoted his webinars to the list.
Lewis was chosen last for a dodgeball team as a kid, and that gave him the determination to be number one so that now when he teaches a webinar, he tries to make it the best webinar the attendees have ever seen.
Lewis tells jokes and kids around with his business partner during webinars, and the entertaining atmosphere kept one woman coming back to the webinar for a year and a half until she finally bought a product.
Lewis should have planned for one guest host to call his phone if the audio in the webinar software didn’t work, but he didn’t so when the audience couldn’t hear the guest, he had to reschedule the webinar.
Ten minutes before a webinar starts, Lewis asks attendees to type in their city, and he asks them to vote on polls several times throughout the webinar.
Watch the full interview now!
Written by Sarah Brodsky, based on production notes by Jeremy Weisz