This guide is based on Mixergy’s interview with Mark Schaefer.
Mark Schaefer knew that influence played a huge role in marketing, so he created content that boosted his consulting business and was named as one of Forbes “Power 50” social media influencers. It was all done using influence marketing techniques, so we invited him to teach you how to do it.
Mark is the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, and is the founder of Schaefer Marketing Solutions, which creates marketing strategies and offers social media services at a fraction of the cost of traditional agencies.
Here are the actionable highlights from the interview.
Mark’s client, a Nashville-based management consultant, reached out to prospects by joining a LinkedIn group for chief financial officers of Nashville.
Mark posts social media cartoons on his blog every Friday, which keeps his audience entertained while he covers topics that they find relevant.
Mark says that it took Chris Brogan, who is now one of the most powerful social media bloggers on the Internet, three years to get his first 100 readers.
Mark worked with a telecom firm and surveyed its customers to come up with the following point of differentiation statement that’s used for marketing campaigns: “Only we are the voice of authority.”
Mark addressed the concerns of a reader who complained frequently on his blog, and now the reader tweets recommendations for Mark’s books every day.
Mark says social media blogger Gini Dietrich grew her audience and influence by being real and open in her blog, where she shared parts of her personal life like a video of her spending Thanksgiving with her family.
Watch the full interview now
Written by Hazel Chua, based on production notes by Jeremy Weisz