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This guide is based on Mixergy’s interview with Brian Kaldenberg.

After months of almost zero orders, Brian Kaldenberg launched a campaign to drive more traffic to his site and now gets more than 400 projects a month. It was all done by applying customer acquisition tactics, so we invited him to teach you how to do it.

Brian is the president and founder of Proofreading Pal, an online proofreading and editing service.

Here are the actionable highlights from the interview.

1. Buy ads from Google to bring consistent and dependable traffic to your site

Brian used the phrase match for “editing services” to find a new exact match keyword, “editing services for writers,” to use for future ads.

Take Action:
Separate content traffic from search traffic, creating ad groups for each, then use the phrase match ad to create more specific keyword ads.

2. Insert keywords throughout your ad to get a higher click-through rate

For the keywords “editing services for writers,” Brian used “editing service writers” in the ad headline and “editors” and “writers” in the content.

Take Action:
Use specific keywords in the headline, text, and display URL of your ad.

3. Design for conversion to increase sales and drive orders

Brian featured Proofreading Pal’s 100% satisfaction guarantee and 24/7 editing services on the landing page.

Take Action:
Use testimonials and videos, offer live help, use trust logos like Verisign and Comodo, and differentiate yourself from your competitors.

4. Use foundational SEO tactics to improve your page ranking and site visibility

On one webpage, Brian used “resume proofreading services” for the title tag, included the keywords in the meta description, and added “superior resume proofreading” in the header tag.

Take Action:
Include specific keywords in your title tag, meta description, and header tag, use strict XHTML code, and validate your CSS file.

5. Use link building to improve your page ranking in search engines

Brian asked Andrew to add links to Proofreading Pal on Mixergy after the interview.

Take Action:
Get links by using social media, posting ads on Craigslist, using directory submission services like iNet Zeal, and asking sites that feature you to include a link.

6. Start a blog to get more traffic, increase exposure, and reel in more clients

Brian published an article, “How to Choose a Business Proofreading Service,” on Proofreading Pal’s blog, which refers back to site’s main page.

Take Action:
Use SEO, integrate it with your main site, and publish content that relates to the products and services you’re offering.

7. Contact the non-buyers to learn why they didn’t buy and to give it another shot

Brian added a quick quote section on Proofreading Pal to contact clients who didn’t buy.

Take Action:
Add a price quotes section or contact form so you can contact them to follow up.

8. Build relationships with customers to build your brand and increase repeat sales

Brian sends repeat clients and those with orders worth $75 or more a gift package containing two pens, a chip clip magnet, and a personalized thank-you note.

Take Action:
Give clients a courtesy call after every transaction, connect with them on social networks, and send personalized gift packages when their order reaches a minimum amount.

Want to make sure you get results?

Watch the full interview now
Written by Hazel Chua, based on production notes by Jeremy Weisz