This guide is based on Mixergy’s interview with Laura Roeder.
Laura Roeder saw that entrepreneurs can’t find customers without a solid reputation, so she established herself as an expert and taught other entrepreneurs how to do it, too. It was all done by creating fame, so we invited her to teach you how to do it.
Laura is the founder of the Creating Fame online program, which teaches entrepreneurs how to become known as the number one person in their field.
Here are the actionable highlights from the interview.
Laura says that entrepreneurs should make regular improvements to their websites, but some people leave typos or incorrect addresses on their websites so they look like amateurs.
Laura displays logos for the Los Angeles Times and BlogHer on her website, and visitors are impressed when they see the logos.
Laura put pictures of herself and her team on her website, and people love it because they can see who they’re doing business with.
Laura wanted to appear on Mixergy, so she sent Andrew an email introducing herself and he agreed to interview her.
Laura wrote guests posts for other blogs, and she broke into new markets that were a good fit for her business.
Laura says that if Wine Library TV founder Gary Vaynerchuk had published new content once a week, he would have been able to continue, but he insisted on publishing once a day so he burned out and had to cut back on blogging.
Written by Sarah Brodsky, based on production notes by Jeremy WeiszWatch the full interview now!