Books On Direct Selling – Tim Hawthorne’s List

This is the book list that Tim Hawthorne offered to give you when I interviewed him about infomercials and direct selling.

Winning Direct Response Advertising, by Joan Throckmorton

Television Secrets for Marketing Success – Part 1 – 3, by Joseph Sugarman

The Salesman of the Century, by Ron Popeil

The Wisdom of Ginsu, by Barry Becher & Edward Valenti

Or Your Money Back, by Alvin Eicoff

As Seen On TV, by Lou Harry and Sam Stall

But, Wait! There’s More!, by Timothy Samuelson

Triggers – 30 Sales Tools You Can Use to Control the Mind of Your Prospect, by Joseph Sugarman

Advertising Secrets of the Written Word, by Joseph Sugarman

How to Say It to Sell it, by Sue Hershkowitz-Coore

The Advertised Mind, by Erik Du Plessis

Advertising That Sells, by Miner Raymond

Whatever It Takes, by Avi Sivan

Winking at Life, by Wink Martindale

How To Win Customers & Keep Them for Life, by Michael LeBoeuf, Ph.D

Being Direct, by Lester Wunderman

All Marketers Are Liars, by Seth Godin

But Wait … There’s More!, by Remy Stern

Conceptual Selling, by Robert B. Miller & Stephen E. Heiman

How to Say It to Sell it, by Rosalie Maggio

Phrases That Sell, by Edward Werz & Sally Germain

Words That Sell, by Richard Bayan

More Words That Sell, by Richard Bayan

The Copywriter’s Handbook, by Robert W. Bly

Act Now! How I Turn Ideas Into Million-Dollar Products, by Kevin Harrington

How to Write Advertising That Sells, by Clyde Bedell

The ABC’s of DRTV, by Tim Hawthorne

The ABC’s of Interactive Advertising, by Tim Hawthorne

The Comlete Guide to Infomercial Marketing, by Tim Hawthorne

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