A Reader Asks Why Mixergy Focuses On Internet Startups

I always ask for feedback, so Red emailed me to suggest that I broaden my scope and target people outside the dot-com space.

He says, “I think there would be a huge demand from a broader non-techy community because your interviews are really clear and would help these guys get up to speed.”

If I aim for everyone, I’ll be meaningful to no one. Here’s why I focus on internet startups:

  1. They’re an audience that’s easy to find online
  2. They’re active online, so they give me good feedback
  3. I’m insanely curious about how to build internet companies
  4. I have friends in the space so it’s easier to get interviews
  5. Internet startups are trendsetters
  6. Internet startups can change the world with little capital
  7. I built a successful internet business, so I have relevant experience

Thanks for asking Red. Love to hear anyone else’s feedback on this or any other ideas on Mixergy. Here’s the contact form that Red used. Hope you use it too.

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