These photos will show you how Soma went from idea to revolutionary designon Sep 17, 2013 - 8:24 PM PST
A large part of what Mixergy is about is taking a business that seems perfect and breaking down how it got that way. My expectation is that if I break down for you how others built their companies, you could learn from it and build a successful business of your own. (When you do, I come back here and do an interview with me, so you could teach others.)
In yesterday’s interview, I asked Mike Del Ponte, the founder of Soma, to talk about how he took his idea for a better designed filtered water pitcher and turned it into the beautiful product that’s now shipping to customers. When he told me about his process, I asked him to scour his computer and look for as many designs as he could find from the evolution of his vision.