Quizzes Are Huge On Twitter. What Does It Mean For You?
on Jun 26, 2009 - 9:00 AM PST
In the chart above you can see how LOLquiz.com — a site that’s less than a month old — is becoming more talked about on twitter than the iPhone.
What’s LOLQuiz? It’s just quizzes that can be shared on Twitter. I’m getting flooded with quizzes like these on my Twitter account.
There’s something insanely viral about quizzes. People love showing off their scores and challenging friends to take quizzes.
We see this in every medium. In the early days of the internet, I used to get them by email in plain text format. James Currier built Tickle into $100 million business, based on quizzes. As I write this, one of the top apps on Facebook, is a quiz.
What does it mean for you?
Quizzes are easy and cheap to make. You can add them pretty quickly to whatever business you’re building.
Listen to this Mixergy interview with Hiten Shah where he explains how viral quizzes can be.
Also, listen to Matthew Inman teach on Mixergy what kind of quizzes did well for his business, and how cheaply you could hire someone to make them for you.
I know several Mixergy listeners who are using quizzes to make their companies go viral. They won’t let me tell you what they’re doing, but the results I’ve seen are phenomenal.
What do you think of quizzes as a marketing tactic?
View Comments to “Quizzes Are Huge On Twitter. What Does It Mean For You?”
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June 26th, 2009 at 8:23 am
Yea, quizzes are definitely powerful marketing tools. Just look at the traffic of Quibblo.com, amazing.
I think quizzes are just like voting. People love to do these kinds of thing. May be these activities can help them to waste some time :)
Not sure if you know about FMyLife.com, another crazy viral site. I really want to find out how they become so successful.
p.s. Andrew, may be you can consider to interview the founder of FMyLife. I think we can learn a lot from him. Many Thanks for your AWESOME work! :)
June 26th, 2009 at 10:20 am
My time is too important to me… I don't do them and if they aren't related closely to the product (like on Facebook all the time), they create a bait and switch feeling for me (negative branding).
June 26th, 2009 at 2:24 pm
Hey. I'm a relatively new reader and hadn't seen the Matt Inman interview (I really like his stuff) – thanks for reposting the link.
June 26th, 2009 at 5:45 pm
Andrew: Just wanted to share a link to our Quiz site – ProProfs Quiz School – launched through Mixergy's Strut Your Startup – We allow easy creation, branding and sharing of quizzes and have grown into one of the most popular quiz sites out there:
http://www.proprofs.com/quiz-school/
July 8th, 2009 at 9:34 am
I think it's a bubble about to burst. It's starting to look like spam. I hate it when I find 30 invitations to “know how much you're worth in copper” in my inbox.
On the other hand, some of them are funny and they can bring targeted traffic to your site.
I wonder if it's better to be transparent about the purpose of your quiz.
July 8th, 2009 at 9:52 am
I don't mind them when they're in people's public tweets, but those DM
quiz links drive me nuts.
Still, I can't deny how well they spread. Remember when women's
magazines used to have quizzes in them? People used to take them then
tell their friends their scores.
I bet there are quizzes on the inside of caves from prehistoric
times. ;-)
Andrew Warner
(sent from my mobile)
July 16th, 2009 at 9:44 am
You're right about the women's magazines…
It's also quite hard to resist the urge to click the “challenge your friends” button.
August 29th, 2009 at 7:48 pm
Well,
I design my own viral quizzes for my business, and they resond exponeial after few weeks. They are great marketing tool. Check http://www.fixmybusinessprocess.com, I made one for them and they are getting big amount o organic traffic after few weeks.
October 8th, 2009 at 9:46 am
I think quizzes are a great marketing tool because they are easy to create and easy to use. The only problem is there are so many now that it can be frustrating to get so many quiz invites everyday.
October 8th, 2009 at 4:46 pm
I think quizzes are a great marketing tool because they are easy to create and easy to use. The only problem is there are so many now that it can be frustrating to get so many quiz invites everyday.