Comments on: Founder Of Fit Fuel On What You Can Learn From His Company’s Closure – With Luke Burgis http://mixergy.com/postmortem-fit-fuel-luke-burgis/ Entrepreneurs you respect teach how they did it. Sat, 11 Feb 2012 00:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Aaron Wulf http://mixergy.com/postmortem-fit-fuel-luke-burgis/comment-page-1/#comment-12555 Aaron Wulf Wed, 03 Feb 2010 16:29:54 +0000 http://mixergy.com/?p=3931#comment-12555 This was so interesting hearing about how a company grew, grew, grew 20% a month for 18 months and then failed. Very informative - and candid. I really do believe you learn more from the failures than the successes, and this interview proved it. <br><br>I've seen a trend here as I listen to more and more of these interviews, Andrew: Testing is crucial. You cannot go into this blind. Those who succeed study the data and go that route, because it's proven to work. This is really eye-opening to me - and goes against everything that I've done in the past. Imagine how we could all have benefited in our businesses 5 years ago if Mixergy existed then and these entrepreneurs shared their mistakes with us!<br><br>I've wondered how a company can seemingly sell a product to me online for so little that their profit margins are non-existent. Well, Luke confirmed that he often lost money on the first sale in order to retain the customer in the future. I won't take this for granted in the future.<br><br>Partnering up with someone like Lara Bars in the beginning was a good tip - as was cutting out the distributor and working right with the manufacturer to keep profit margins high.<br><br>Excellent, informative, great work, Andrew! Thanks Luke! This was so interesting hearing about how a company grew, grew, grew 20% a month for 18 months and then failed. Very informative – and candid. I really do believe you learn more from the failures than the successes, and this interview proved it.

I've seen a trend here as I listen to more and more of these interviews, Andrew: Testing is crucial. You cannot go into this blind. Those who succeed study the data and go that route, because it's proven to work. This is really eye-opening to me – and goes against everything that I've done in the past. Imagine how we could all have benefited in our businesses 5 years ago if Mixergy existed then and these entrepreneurs shared their mistakes with us!

I've wondered how a company can seemingly sell a product to me online for so little that their profit margins are non-existent. Well, Luke confirmed that he often lost money on the first sale in order to retain the customer in the future. I won't take this for granted in the future.

Partnering up with someone like Lara Bars in the beginning was a good tip – as was cutting out the distributor and working right with the manufacturer to keep profit margins high.

Excellent, informative, great work, Andrew! Thanks Luke!

]]> By: Aaron Wulf http://mixergy.com/postmortem-fit-fuel-luke-burgis/comment-page-1/#comment-9253 Aaron Wulf Wed, 03 Feb 2010 09:29:54 +0000 http://mixergy.com/?p=3931#comment-9253 This was so interesting hearing about how a company grew, grew, grew 20% a month for 18 months and then failed. Very informative - and candid. I really do believe you learn more from the failures than the successes, and this interview proved it. <br><br>I've seen a trend here as I listen to more and more of these interviews, Andrew: Testing is crucial. You cannot go into this blind. Those who succeed study the data and go that route, because it's proven to work. This is really eye-opening to me - and goes against everything that I've done in the past. Imagine how we could all have benefited in our businesses 5 years ago if Mixergy existed then and these entrepreneurs shared their mistakes with us!<br><br>I've wondered how a company can seemingly sell a product to me online for so little that their profit margins are non-existent. Well, Luke confirmed that he often lost money on the first sale in order to retain the customer in the future. I won't take this for granted in the future.<br><br>Partnering up with someone like Lara Bars in the beginning was a good tip - as was cutting out the distributor and working right with the manufacturer to keep profit margins high.<br><br>Excellent, informative, great work, Andrew! Thanks Luke! This was so interesting hearing about how a company grew, grew, grew 20% a month for 18 months and then failed. Very informative – and candid. I really do believe you learn more from the failures than the successes, and this interview proved it.

I've seen a trend here as I listen to more and more of these interviews, Andrew: Testing is crucial. You cannot go into this blind. Those who succeed study the data and go that route, because it's proven to work. This is really eye-opening to me – and goes against everything that I've done in the past. Imagine how we could all have benefited in our businesses 5 years ago if Mixergy existed then and these entrepreneurs shared their mistakes with us!

I've wondered how a company can seemingly sell a product to me online for so little that their profit margins are non-existent. Well, Luke confirmed that he often lost money on the first sale in order to retain the customer in the future. I won't take this for granted in the future.

Partnering up with someone like Lara Bars in the beginning was a good tip – as was cutting out the distributor and working right with the manufacturer to keep profit margins high.

Excellent, informative, great work, Andrew! Thanks Luke!

]]> By: Trish http://mixergy.com/postmortem-fit-fuel-luke-burgis/comment-page-1/#comment-7232 Trish Wed, 07 Oct 2009 05:31:35 +0000 http://mixergy.com/?p=3931#comment-7232 Wow! Thank you! Thank you! Thank you! So many topics that I have been uncertain of which way to go about with my business were covered in this interview. I really appreciate you putting all of this critical information together for us to learn from! Wow! Thank you! Thank you! Thank you! So many topics that I have been uncertain of which way to go about with my business were covered in this interview. I really appreciate you putting all of this critical information together for us to learn from!

]]> By: jacked13up http://mixergy.com/postmortem-fit-fuel-luke-burgis/comment-page-1/#comment-7216 jacked13up Mon, 05 Oct 2009 02:37:51 +0000 http://mixergy.com/?p=3931#comment-7216 Hey Luke, I was a frequent customer of <a href="http://fitfuel.com" rel="nofollow">fitfuel.com</a> and a highly active member on the forum. Sadly it didn't work out for you and your company. However your CUSTOMER SERVICE and FORUM TEAM was amazing. good luck Hey Luke, I was a frequent customer of fitfuel.com and a highly active member on the forum. Sadly it didn't work out for you and your company. However your CUSTOMER SERVICE and FORUM TEAM was amazing. good luck

]]> By: Live Chat http://mixergy.com/postmortem-fit-fuel-luke-burgis/comment-page-1/#comment-7082 Live Chat Thu, 24 Sep 2009 15:47:14 +0000 http://mixergy.com/?p=3931#comment-7082 The section on having a purpose is helpful because that is definitely true! The section on having a purpose is helpful because that is definitely true!

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