David Cohen

Since there’s no audiobook version of Do More Faster (and since I think I did an especially good job here), consider this program the next best thing.

So what’s Do More Faster? It’s a collection of the best advice that the co-founders of TechStars give the founders they invest in and guide, along with chapters written by TechStars mentors, like Tim Ferriss and Ben Huh.

I invited David Cohen, the book’s co-author, to teach you the book’s seven big themes.

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Alexander Straub

After years of persevering through rejection when he called on customers and investors Alexander Straub funded his company, Mondus, a business to business marketplace, by winning an entrepreneurship contest. A year later, he exited after selling 40.7% of the company.

Alexander went on to invest and launch other businesses, including, most recently, Truphone, which uses VoIP technology to revolutionize mobile communication, Empora, a fashion search engine and Straub Ventures, a venture capital firm.

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Sandy Kory

How do you build a company that others are eager to buy?

That’s the big question for this interview. Joining me is Sandy Kory, Managing Director of Horizon Partners. It’s a boutique investment bank that helps bootstrapped growing Internet and tech companies raise money and sell their businesses. Since he helps founders achieve their big exits, I invited him to talk about what he learned as he helped sell companies.

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Jay-Weintraub

How much of your revenue is coming from lead generation? With lead gen, a company gets paid every time it gets a user to do things, like fill out a form for a mortgage request or ask for a local contractor or apply to a college.

Jay Weintraub is the founder of LeadsCon, a premier conference and trade show for lead generation, the premier and the largest. I invited him to Mixergy to teach how the leads business works and to talk about how the most successful companies use lead gen to grow.

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Brian Pipa

A shocking thing happened when Brian Pipa and his friend launched Teenormous, a search engine for tshirts. Social media juggernaut Gary Vaynerchuk launched a similar site with his brother AJ, and the two of them got links from mega-blogs. Meanwhile, Teenormous was either ignored or seemed like a copycat.

Despite the competition, Brian and his co-founder kept working on Teenormous. Good thing they did, because today the site is doing over $750,000 in annual sales, and…

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Lauren Berger

How do you generate massive press by making yourself an expert?

That’s what I asked Lauren Berger, founder of Intern Queen, a site where students can find internship listings and learn how to make the most of their opportunities. By doing her own publicity Lauren generated over 100 articles since 2008, including in The Wall Street Journal, New York Post, and Yahoo Business. In this program, she teaches how she did it.

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Adam Edmunds Allegiance

Adam Edmunds says when an investor first heard him present his idea at a business plan competition, the investor “came running up to me, and I still remember he was so adamant about how crappy my idea was, he had like spit coming out of his mouth and just going off about how this was not going to work.”

This is the story of how Adam…

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Michael Evans

In 2004, Michael Evans jotted a business idea on a mustard-stained napkin. He wanted to build a web site to connect hungry customers with local restaurants that delivered. This year, GrubHub, the company he launched, will do $70 million in food orders.

In this program, you’ll hear how he got traction for his business by going door to door and selling his idea to local restaurants during the day, and then heading home to build his site at night. You’ll also hear…

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Fred Destin

When you’re building a new business, “it is hard enough to fight an IBM or a Google or a Microsoft or a YouTube” says Fred Destin. You shouldn’t also have to “fight the jargon of the people who are funding you. So what I’m trying to do is help entrepreneurs get inside the mind of the VC so they understand how funds are managed, what investors look for, and how not to get screwed.”

That’s exactly what he did in this interview. Fred is a venture capitalist with Atlas Venture.

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