If you’re applying to present your startup @ SuperConf, you should name-drop “Mixergy.” Austin, who runs the conference, said he’ll give my readers extra attention since I’m speaking at SuperConf and promoting it.
Even if you’re not planning to present, I hope you attend so we could get together for a drink. Now that I’m back in the US, I want to take opportunities like this to meet you in person and get to know what you’re working on.
David Siteman Garland’s new book, Smarter, Faster, Cheaper, talks about how entrepreneurs use new media to promote their businesses by teaching instead of selling and cultivating communities instead of advertising.
I invited him to Mixergy to share a few stories of the entrepreneurs he profiled in his book and teach the techniques they use.
Mitchell Harper and his co-founder’s first project was software that made web page creation easy. They priced it at $149, and by selling an average of 20 copies per day, they reached a million dollars in revenue after one year. You’ll hear the clever way they marketed their app in this interview.
You’ll also hear how they built followup products by constantly asking their customers what they should create next. Today, their most popular creation is BigCommerce, an ecommerce platform that powers 10,000 online stores.
Patrick Curtis is a Mixergy viewer who recently emailed me his site’s finances and said he was in Argentina. When I asked why he was in South America, he said it’s because he bootstrapped a profitable community that he could run from anywhere.
His company is Wall Street Oasis, an online finance community that offers career guidance. I invited him to teach how he built it.