Comments on: Do You “Live Your Brand?” – Jason Calacanis http://mixergy.com/live-your-brand/ Entrepreneurs you respect teach how they did it. Sat, 11 Feb 2012 00:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Chris Winn http://mixergy.com/live-your-brand/comment-page-1/#comment-2301 Chris Winn Wed, 28 Jan 2009 22:33:12 +0000 http://mixergy.com/?p=1165#comment-2301 Crass! Getting a name out in a crowd is a far from humble task. Wearing the brand, carrying the brand, drinking the brand, it's perfect. I think this goes perfectly with the old saying that no publicity is bad publicity. Being remembered as that real overt guy from XYZ company still has that person remembering XYZ. The only risk, is it a turn off to be overt, even if it's not overbearing? Crass!

Getting a name out in a crowd is a far from humble task.

Wearing the brand, carrying the brand, drinking the brand, it’s perfect. I think this goes perfectly with the old saying that no publicity is bad publicity. Being remembered as that real overt guy from XYZ company still has that person remembering XYZ. The only risk, is it a turn off to be overt, even if it’s not overbearing?

]]> By: Deep Patel http://mixergy.com/live-your-brand/comment-page-1/#comment-2300 Deep Patel Tue, 27 Jan 2009 22:16:23 +0000 http://mixergy.com/?p=1165#comment-2300 this interview touched up on may key points that I found interesting. #1 - brand equity takes a while to build, there is no such thing as a winning lotto ticket in the field of entrepreneurship. I can tell you for sure, over time I have seen our brand equity become more value and I would have to agree with Jason having a name and logo that is catchy is very key because people will remember you more clearly then the competitors if you have an easy name and good looking logo. Your brand communicates to the world who your company is, so maybe start ups should start with their brand first, which will setup a good tone to move forward. #2 - there are a lot of opinions out on the web, and yes going beyond opinions on your blog is going to set you apart, although I think opinions are important, offering more then just opinions will increase the authority of your blog. Jason, mentioned energy, specifically wind turbines and solar panels towards the end of the interview, which really caught my attention, he just me a really good idea, it was almost like he was talking directly to me, how ironic! What did you take away from this in-depth interview? this interview touched up on may key points that I found interesting.

#1 – brand equity takes a while to build, there is no such thing as a winning lotto ticket in the field of entrepreneurship. I can tell you for sure, over time I have seen our brand equity become more value and I would have to agree with Jason having a name and logo that is catchy is very key because people will remember you more clearly then the competitors if you have an easy name and good looking logo. Your brand communicates to the world who your company is, so maybe start ups should start with their brand first, which will setup a good tone to move forward.

#2 – there are a lot of opinions out on the web, and yes going beyond opinions on your blog is going to set you apart, although I think opinions are important, offering more then just opinions will increase the authority of your blog.

Jason, mentioned energy, specifically wind turbines and solar panels towards the end of the interview, which really caught my attention, he just me a really good idea, it was almost like he was talking directly to me, how ironic!

What did you take away from this in-depth interview?

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