How Can A Web Site Have A Street Team? I’m Looking For Ideas And Interviews.
on Dec 29, 2009 - 12:06 PM PSTThis is part of the behind-the-scenes section of Mixergy, which I call etc.
Check out the email below from Mixergy fan David Macauley, who suggests that I might want to have a street team for Mixergy, a team of people who would promote and support my work. I want think about this beyond Mixergy though and learn how street teams can help web sites. Any thoughts?
What I’m wondering
- How can any web site (mine, yours, etc) do with a street team?
- Do you know of any web sites that use street teams?
- What would street teams do for web sites?
- How can it promote a site using social media?
- Do you know of anyone who manages online or offline street teams? I want to interview them.
David’s email
So here’s what popped into my head while you were talking to Luke about his avatar.
There are a lot of independent musicians that build groups of fans they refer to as street teams. Street teams promote the artist online, and when the artist has a gig in their area, they get the word out (fliers, etc…) to bring people in.
So, my question is, why can’t we do that for Mixergy?
Set up an area on the site where people can download graphics, code to add a Mixergy link to their web sites, etc. You could even do “pre-release” videos for them, maybe some kind of “give away” (stickers or other inexpensive branded items).
I am a big fan of Mixergy and I’ll do whatever I can to promote it. I get a lot out of the content you create, and I know others do too. I am sure I am not the only one out here that would be willing to help – tap into your tribe :)
Image via Tim Morgan.
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December 29th, 2009 at 1:26 pm
http://www.keithandthegirl.com/Street-Team/
Your sister seems to have it figured out.
December 29th, 2009 at 1:28 pm
From Twitter:
@AndrewWarner you might consider talking to @medicatedempty about his work making a street team for his band, Sprockets
@AndrewWarner Hey bro, get a hold of some bands that market via social media, most of them have street teams :)
December 29th, 2009 at 1:47 pm
For those of you (like me) who don't know what a Street Team is: http://en.wikipedia.org/wiki/Street_team
December 29th, 2009 at 1:54 pm
I didn't know she did that. Thanks!
December 29th, 2009 at 3:43 pm
Good idea. I wouldn't mind putting together some graphics for you. Email me some details and the font name of your logo if you have it.
December 29th, 2009 at 6:17 pm
@AndrewWarner – I played drums in a regionally-touring independent band until moving to BsAs, and found that coordinating and empowering a street team before an event (or events) is crucial. I' be happy to link up again and share ideas for combining this experience with new social media practices…it may make an interesting case study.
http://socialatom.infusedindustries.com/
December 29th, 2009 at 7:12 pm
1. The concept of badges has worked out quite well for many sites. E.G. Semmy awards badges and all of the “Top SEO” badges etc. I would say that although your' interviewees are obviously big fans of yours, the key is to make it easy for them to promote themselves while promoting you.
Having a funky “certified mixergy interviewee” w/a small call to action under it “Entrepenuers Secrets” or wtvr. (If you want to get SEO value, make sure it targets some keyword that you want to rank for, and add it as part of the text. Beware, this could be targeted by Google if it's misused.)
– In a similar fashion, you can have a “proud mixergy listener” type of badge which people can put on their blogs. People that are listening to your' interviews are making the same smart decision you are – learning some amazing techniques from successful entrepreneurs. (without the effort of finding those entrepreneurs to learn from :) )
Help us pat ourselves on our own back by calling ourselves smart on our blogs, while at the same time getting yourself additional exposure.
2. Free (or regular priced) mixergy t-shirts. In your' case, I don't think fliers would be applicable, since your' content is currently online, and the best place to reach your' target audience online. However, t-shirts are all the rage in the tech industry. Heck, half of us walk into WORK with T-Shirts!
December 29th, 2009 at 8:52 pm
Though the site ultimately failed…the site was cyclespace.com, we would use “street teams” to create brand awareness and encourage online activity…we did this from 2007-2008. Everything from trucks shooting t-shirts out of a shirt gun and girls handing out flyers, to filming people and their interest around motorcycles @ all the different events. We found it to be very successful. I have found that for communities that are arranged around activities or interests that occur off-line that they have a unique opportunity to use their off-line perspective to gain online activity and engagement.
December 29th, 2009 at 9:21 pm
Street teams are my bread and butter for my website/event. I've actually gone beyond just street teams and made what I call quazi-remote-interns that commit on an official level long-term. I'd be happy to interview. My music festival had its first year in 2008 with over 12,000 attending, then almost doubling it's second year to 23,000 people. Expecting it to reach over 40,000 in 2010.A huge brunt of that success is from creating large street teams both online and offline to do the promotion for you.
January 1st, 2010 at 8:50 am
Hello Everyone, I am building a nationwide sales force to promote a business we have created that increases revenues and saves Small and Medium Businesses on core non differentiating business products and services. This nationwide sales force ( I think of them as a 'street team') is in its infancy. What I am finding is that pure online plays, for instance a Facebook application that needs a specific kind of retailer to cooperate in their community, have a need to utilize this growing sales force. My goal is to enrich the sales force via a continual broadening of the offerings for them to promote. Is there some way we could discuss how to accelerate all of our efforts? David Jemeyson(davidjemeyson@gmail.com)
January 1st, 2010 at 3:50 pm
Hello Everyone, I am building a nationwide sales force to promote a business we have created that increases revenues and saves Small and Medium Businesses on core non differentiating business products and services. This nationwide sales force ( I think of them as a 'street team') is in its infancy. What I am finding is that pure online plays, for instance a Facebook application that needs a specific kind of retailer to cooperate in their community, have a need to utilize this growing sales force. My goal is to enrich the sales force via a continual broadening of the offerings for them to promote. Is there some way we could discuss how to accelerate all of our efforts? David Jemeyson(davidjemeyson@gmail.com)