This is part of the behind-the-scenes section of Mixergy, which I call etc.

Check out the email below from Mixergy fan David Macauley, who suggests that I might want to have a street team for Mixergy, a team of people who would promote and support my work. I want think about this beyond Mixergy though and learn how street teams can help web sites. Any thoughts?

What I’m wondering

  1. How can any web site (mine, yours, etc) do with a street team?
  2. Do you know of any web sites that use street teams?
  3. What would street teams do for web sites?
  4. How can it promote a site using social media?
  5. Do you know of anyone who manages online or offline street teams? I want to interview them.

David’s email

So here’s what popped into my head while you were talking to Luke about his avatar.

There are a lot of independent musicians that build groups of fans they refer to as street teams.  Street teams promote the artist online, and when the artist has a gig in their area, they get the word out (fliers, etc…) to bring people in.

So, my question is, why can’t we do that for Mixergy?

Set up an area on the site where people can download graphics, code to add a Mixergy link to their web sites, etc.  You could even do “pre-release” videos for them, maybe some kind of “give away” (stickers or other inexpensive branded items).

I am a big fan of Mixergy and I’ll do whatever I can to promote it.  I get a lot out of the content you create, and I know others do too.  I am sure I am not the only one out here that would be willing to help – tap into your tribe :)

Image via Tim Morgan.